Meet Our Advisory Board

We have aligned ourselves with a distinguished group of physician leaders from across the country to gain invaluable insight into the impact of physician scheduling on medicine now and in the future. Our advisory board members are experts in their fields, authors and New York Times contributors – all with unique perspectives on improving work-life balance and advancing care coordination.

Interested in joining this dynamic group of physician leaders focused on impacting the future of medicine? Let us know by emailing:
media@lightning-bolt.com.

Jennifer Dyer, MD, MPH

Jennifer Dyer, MD, MPH, is a pediatric endocrinologist in private practice in Columbus, Ohio; an accomplished behavioral researcher currently with Stanford University as a guest researcher; a mobile health entrepreneur as the creator of the award-winning EndoGoal Diabetes Rewards App; and a social media enthusiast (…)

Scott Fruhan, MD, MBA

Richard Fury, MD

Dr. Fury is a Board Certified Family physician with interests in technologies which enhance access, patient engagement and affordability of healthcare. He is the former director of Kaiser Permanente’s Technology Group where he led teams developing applications to enhance physician practices as well as websites for patient access and service.(…)

Mike Hoaglin, MD

Sandeep Jauhar, MD

Sandeep Jauhar, MD, has written two best-selling medical memoirs – Intern: A Doctor’s Initiation and Doctored: The Disillusionment of an American Physician – both published by Farrar, Straus and Giroux. A practicing cardiologist, Dr. Jauhar earned a PhD in experimental physics at the University of California, Berkeley before going on to study medicine (…)

Siddhartha Nambiar

Erin Parrish Reade, MD, MPH, FAAP

Robert Rowley, MD

Maryam Shapland, MD

Matthew Wetschler, MD, MPH

Sarah Zweifach

Additional Members (photo and bios coming soon)
Laura Hastings

David Avrin, MD, PhD, is a Professor of Clinical Radiology and Vice Chairman of Informatics for the Department of Radiology at the University of California, San Francisco. Dr. Avrin’s clinical expertise is in the area of body imaging and body intervention, and he holds a certificate of additional qualification in interventional radiology. In addition to his medical and radiology training, Dr. Avrin holds undergraduate and advanced degrees in electrical engineering. He has a long-standing interest in digital imaging and standards and is a past chairman of the Society for Computer Applications in Radiology (SCAR) and of the Radiology Information System Consortium (RISC). Dr. Avrin served the American College of Radiology (ACR) on the Digital Imaging and Communication in Medicine (DICOM) Standards Committee. Dr. Avrin is a pioneer in the creation of digital teaching file systems in the Picture Archiving and Communication Systems (PACS) environment. He also authored a chapter on medical imaging in the 22nd edition of the Cecil Textbook of Medicine (2004), emphasizing how cross-sectional imaging has changed many aspects of the practice of medicine.

Scott Fruhan, MD, MBA, is a clinical fellow in global health at the University of California, San Francisco and a clinical instructor in emergency medicine at San Francisco General Hospital. Dr. Fruhan received his MBA from Harvard Business School, his medical degree from Columbia University, and completed his emergency medical training at the University of Wisconsin. His areas of interest include healthcare quality improvement, emergency medical systems in developing countries, and the interaction between systems design and physician behavior.

Robert Rowley, MD, is a practicing family physician and healthcare information technology consultant. Dr. Rowley served as Chief Medical Officer for Practice Fusion from the company’s inception through 2012, having created the underlying technology in his own practice that was used as the original foundation for the web-based EHR. Since then, Dr. Rowley co-founded and now serves as Chief Medical Officer of Flow Health, a next-generation data aggregation and normalization platform for care teams, health plans and patients. With 35 years in clinical practice, Dr. Rowley holds a depth of experience and expertise in health care gained from time as a board member and medical director for Hill Physicians Medical Group and as a developer of the early EMR system Medical ChartWizard. His family practice in Hayward, CA, has functioned without paper charts since 2002.

Sarah Zweifach is currently an MD candidate at New York University and has dedicated her professional life to driving better health outcomes by bridging the gap between medicine and technology. Prior to medical school, Sarah worked in a variety of digital health settings, from a life sciences-focused data analytics startup, Zephyr Health, to a seed fund for digital health, Rock Health, and, most recently, one of the largest healthcare corporations, McKesson, doing product marketing for an oncology-specific EMR. Sarah’s work in medical technology, coupled with previous experience in integrative medicine and wellness, reflects her belief that to solve healthcare’s most pressing challenges, multi-disciplinary teamwork and solutions are necessary. Sarah is originally from Washington, DC, attended Brown University, and is a running, dance, and general fitness enthusiast.

Jennifer Dyer is a pediatric endocrinologist in private practice in Columbus, Ohio; an accomplished behavioral researcher currently with Stanford University as a guest researcher; a mobile health entrepreneur as the creator of the award-winning EndoGoal Diabetes Rewards App; and a social media enthusiast (@EndoGoddess). Dr. Dyer is a thought leader in driving data-based health outcomes and behavior change with mobile health, gaming, and social media, which she has discussed with Diabetes Technology Society, American Diabetes Association, the White House, Doctors 2.0 & YOU in Paris, TEDx, SXSW, Stanford, Mayo Clinic, mHealth Summit, and Harvard, to date. Dr. Dyer attended medical school at the University of Texas Health Science Center at San Antonio, graduating with a MD degree in 2000. She completed her pediatric and endocrinology medical training at the University of Texas Southwestern Medical Center at Dallas in 2006. She then attended the Ohio State University College of Public Health, graduating with a Master of Public Health degree in health behavior studies in 2008.

I have had the privilege of working at Kaiser Northern California for over 25 years. In that time I have held various positions from Interventional Cardiologist to Chief of Cardiology. For the past decade I have been the Chair of the Cardiology Core Group of our National Product Council, our internal purchasing organization. In this role I oversee the selection of contract awards and technology standards for Kaiser Permanente nationally. In Northern California I sit at the Chair of the Cardiology Technology Committee where I oversee the implementation of all Cardiology systems and their integration to our electronic medical record.

Mike Hoaglin, MD is a licensed physician and digital health expert who is currently Director of Medical Content at Doximity, the largest professional network of US Physicians. He received his medical degree from the Perelman School of Medicine at the University of Pennsylvania. Dr. Hoaglin holds undergraduate degrees in biomedical and electrical engineering from Northwestern University. He also has extensive EHR design and implementation expertise. He was previously Clinical Scholar-in-Residence for Practice Fusion as well as an Epic EHR consultant for Accenture. While in medical school he also wrote policy for the initial Meaningful Use regulations while working at the Office of the National Coordinator for Health IT in Washington, DC. His professional interests include the use of technology and data to improve clinical decisions and communications.

Erin Parrish Reade grew up in rural eastern North Carolina. She graduated with honors in History from the University of North Carolina at Chapel Hill before completing her medical education at East Carolina University. During her pediatrics residency at East Carolina University, she also graduated with a master’s degree in Public Health. Following a year of pediatrics practice on the Outer Banks of North Carolina, she trained in pediatric critical care at the Children’s Hospital of Philadelphia. She has practiced pediatric critical care medicine in Chattanooga, Tennessee since 2009 and is board certified in both pediatrics and pediatric critical care medicine. She is married to Clifton Reade MD, FACS and enjoys spending time with her husband and children, Coleman (6) and Campbell (5 months).

Dr. Matthew Wetschler lives and works in San Francisco. He is a practicing emergency physician and has a deep interest in the phenomenon of physician burnout. During residency, he helped shape a comprehensive wellness program, and he lectures on the topic of burnout and resilience nationally. Dr. Wetschler has a touring collaborative art project, At The Still Point, that encourages dialogue amongst care providers on experiences of fatigue and replenishment. He attended residency at Stanford University, completed his medical degree and master’s of public health at University of North Carolina, Chapel Hill, and holds a dual bachelor’s degrees in philosophy and fine art with a focus on painting.

Siddhartha (Sid) Nambiar lives in Raleigh, NC and is currently pursuing a Ph.D. in the field of Industrial Engineering. Sid’s primary research interests are in the fields of Healthcare Operations Research, Social Network Analysis, and Mathematical programming. The current focus of his research is aimed at using mathematical modeling (queueing theory and markov decision processes) to optimally allocate resources in a healthcare setting. Sid’s background in engineering provides him with the ability to envision improvements in, and to optimize, the flow of health processes. Sid also holds a Bachelor’s degree in Mechanical Engineering from the Indian Institute of Technology, Guwahati and a Master’s degree in Industrial Engineering from the University at Buffalo, SUNY.

Maryam Beltran Shapland, MD is a board-certified Emergency Physician who is currently employed as a medical director in life insurance. She practiced Emergency Medicine for 8 years, and during this time she was a strong advocate for physician well-being, serving on the Emergency Department Council, Peer Review Committee, and Acute Staffing Committee. In addition, she was the advisor for the ED scheduler, where she ensured that her partners had balanced and workable schedules. Since she transitioned to nonclinical medicine she has been featured in several articles discussing physician burnout and nonclinical careers. She received her medical degree at the University of MN-Twin Cities and completed her residency in Emergency Medicine at the Johns Hopkins Hospital. She has a strong interest in global health and has a postgraduate certificate in this field, and has participated in multiple international medical missions. She is married to James Shapland and they have two wonderful children, Isabella and Antonio.